10 Best Speech to Text : Voice Notes & Voice Typing App

1. Google Text-to-Speech

Google Text-to-Speech is an app by Google LLC that comes up with features to help you in listening to the text on your mobile phone screen for a better understanding. Users can select the current status of the language and can select new languages on the basis of the country name. The app provides features through which you can access the setting menu to change the speed of the speech according to your language skill level. Users can listen to an example of the text to speech feature to change the speech rate. Google Text-to-Speech app offers features that let you select the desired TTS voice data for the better listening experience, and it shows the name of the country with each language. Users can tap on a language to view the current set of voice with its size as well as can download a new set of voice.

2. Text to Speech (TTS)

Text to Speech (TTS) app allows users to enter the text to convert it into the speech in real-time using advanced text-to-speech features. You can enter the text and can save the speech file in the Wav format. The app comes up with features to help users in selecting the desired level of the pitch of the voice, speed of the speech, and the volume of the speech from the home screen. You can enter URLs, language code, volume, and text in order to start the background conversion service. This app provides features through which users can change the language by selecting the desired language from a large number of national and international languages. You can turn on the option to view animations during the speech from the settings section. Users can access the help section to learn about how to convert text to speech.

3. T2S: Text to Voice app

T2S: Text to Voice app provides features through which you can listen to the text in audio format as well as can convert a text file into an audio file. T2S app offers features through which you can open a pdf file to listen to it in your favorite language without much of a stretch. It features a straight forward interface that contains a side panel to allow users to change the text to speech engine, the language of the speech, the accent of the language, rate of word, theme, and pitch of the speech. T2S Read Aloud app comes up with features to help you in viewing the text and playback controls on the notification bar as well as you can control the playback by tapping on the next, previous, play, and pause buttons. It shows the total number of words written on the screen.

4. My Voice Text To Speech app

My Voice app comes up with features to help users in speaking in the phone’s mic to view the text on the screen, and they can tap on the heart icon to add phrases to a favorite section. It enables users to speak in their native language to view the text right on their phone screen. It is a free-to-use app, but you can buy more features such as write text as you speak and automatically clear text after the speech ends, etc. My Voice Text To Speech (TTS) app offers features that let you access the settings menu to change the rate of words per minute and the pitch of the speech. Users can turn on the option to listen to the speech at the maximum volume and can tap on the test button to listen to a test voice to change settings.

5. @Voice Aloud Reader (TTS Reader)
@Voice Aloud Reader (TTS Reader) app allows you to access additional options to change the rate of words in the speech, pitch of the speech, and the volume of the speech by using slider controls. Users can also change the language of the voice and can switch to the full-screen mode to view more text. You can enter the number of words for additional pause. It app provides features through which users can open text, pdf, doc, RTF, and various other files to listen to them in real-time. The side panel enables you to access reading lists and eBooks without much of a stretch. The app offers an easy-to-use interface that contains buttons that let you control the playback by tapping on the play, pause, next, or previous buttons. Users can change language, speech settings, sleep timer settings, and TTS settings.

6. Tell Me: Text To Speech 

Tell Me: Text To Speech is an app by Simple Complex that comes up with features to help you in listening to a playback of what you type on the app screen. Users can change the speed of the words of the speech, the pitch of voice, and the level of the volume of speech. Tell Me app provides features through which you can access the settings menu to select the desired voice type from a variety of different choices such as Jarvis, UK accent, US accent, and app offers features that let you convert the text to the speech in order to create notification sounds by saving files in the audio format. Users can customize the appearance of the app by changing the background colors by selecting the desired color from an extensive collection of colors.

7. Talk FREE Text to Voice app

Talk FREE app provides features through which you can tap on the plus button to start a new listening session while on the go. Users can connect to an internet connection in order to get more languages. It offers features that let you listen to your favorite text and web pages as well as you can export the audio files in the Wav format. Users can select the desired sentence or paragraph and can tap on the play button to start listening to it in their favorite language. Talk FREE Read aloud app comes up with features to help you in tapping on the font settings button to change the size of the text and the style of the font. Users can take a preview of the font settings in real-time to change the size and style accordingly.

8. Speech to Text : Voice Notes & Voice

Speech to Text Voice Notes & Voice Typing App provides features through which users can record long conversations to translate them into their desired language without much of a stretch. You can edit notes in the saved section according to your needs. Speech to Text app offers a straight forward interface that contains buttons that let you access the home, saved, language, and settings sections. Users can speak in the phone’s mic, and it can automatically detect the language to translate it into a variety of different languages. Users can tap on the Save button to add notes to a saved list to view and use them later.

9. TextToMp3

TextToMp3 text to speech (TTS) app enables users to enjoy speech in a large number of languages from around the world and in the voice of various native speakers. It is a free-to-use app, but you don’t need to make in-app purchases to share the audio files with other users. TextToMp3 app comes up with features to help users in enjoying background music by downloading music from the online music section, and they can view songs on the basis of genres. This app offers features that let you record your speech in mp3 format to share it with your friends and family members. Users can access the text to the speech section to choose the desired language, voice announcer, speed of the speech, background music, and delay time. You can access the local music section to view music from internal storage.

10. Text Voice Text-to-speech and Audio PDF Reader app
Text Voice Text-to-speech and Audio PDF Reader app provide features through which users can take a look at all their recent conversions to keep track of their learning. You can use the slider controls to change the size of the font of the text, the total number of highlighted words, the speed of the speech, and the pitch of the speech. It allow users to enter pdf and text files to get files in audio format. You can change the accent, language, and text to speech engines according to your needs. The app comes up with features to help users in accessing the settings menu in order to change the language of the speech as well as they can change the gender and accent of the speaker. You can save files by selecting the desired path and the format of the file.

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10 Best Content Creation Solution to use in 2020

Content creation Solution enables businesses to create content for their marketing initiatives. These content pieces can include written content, images, infographics, and videos, among others. Promoting collaboration and cohesion among marketing team members (including writers and editors), content creation products can offer features to help to plan, track, and manage activities by both internal and external parties involved in the development of content. If you are a web content creator and need help curating your contents; here best of Content Creation platforms are listed; read on:

10 Best Content Creation Solution to use in 2020

1. Outgrow

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required. Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes. 

2. Uberflip

Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.

3. Popular Pays

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. Quickly discover our community of over 60K individuals with a robust search engine and set of relationship management features. Collaborate 1:1 with your selected partners via Threads or at scale through our Campaign workflow tools. Use data to report on your work with creators and influencers, all-in-one place. Through our platform, you can maximize efficiency, reduce costs, and seamlessly execute your influencer or content production strategies. 

4. Joomag

Joomag is the all-in-one digital publishing platform to create, distribute, engage and measure interactive digital publications. Create, publish, distribute, track and monetize your digital magazines, catalogs, brochures, newsletters with all-in-one digital platform, the company delivers a unique, solution-based approach with its powerful flagship Crater Editor. Over 500,000 businesses both large and small are already creating, distributing, tracking, and monetizing their online content from a central platform, streamlining workflows and becoming more productive in the process.

5. Contently

Contently provides all three key ingredients: a content strategy that delights your audience, a content marketing platform that streamlines campaigns, and great storytellers that make people care to help brands create high-performing content that builds awareness and generates leads. It specializes in a few key verticals: financial services, insurance, technology, travel and hospitality, and healthcare. They provide enterprise companies with smart technology, content marketing expertise, and vetted creative talent journalists, photographers, designers, videographers, and all things in between.

6. Shorthand

Shorthand is the premier platform for creating immersive digital stories for the web. Intuitive and beautifully simple, allows non technical teams to create stunning reading experiences, without relying on developers or web designers. This massively reduces the time and cost of creating premium content, allowing the world’s leading media, marketing, and communications teams to truly scale their storytelling. This includes everything from digital magazines and longform features to internal comms, brand stories, blogs, and microsites. It invariably delivers a substantial return on investment, with customers routinely boasting radical improvements in their engagement metrics.

7. Cohley

Cohley is a software platform that helps brands scale their content strategies everything from iPhone videos to professional photography to text reviews to improve their digital performance. Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. Whether that’s branded photos or videos shot by creators on iPhones or more polished, high-res photography created by our network of photographers, Cohley is the content engine that provides marketers with the assets that they need to win across digital channels. 

8. Foleon

Foleon leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale. Organizations use Foleon to produce personalized content for every stage of the customer journey and give buyers the flexibility to self-educate and consume content at their own pace. It's intuitive drag drop editor and powerful templating engine provides sophisticated design capabilities while dramatically reducing complexity, enabling increased content velocity across the entire organization. It rise above the digital noise with interactive content experiences that are highly visual, optimized for any device, and personalized for today’s B2B buyers.  

9. GatherContent 

GatherContent is a Content Operations Platform that helps teams produce effective content, at scale. Planning, organising and managing content across multiple systems with 100's of stakeholders is chaotic. It tames the chaos with a single platform to manage the people, and process, for producing effective content that meets user needs and business goals. Take control of your content operations with this and deliver effective content, consistently.

10. Setka

Setka is helping content teams collaborate and grow their business by elevating content experiences no matter where they are. Writing up a post and getting someone to click through an ad or search result is only the first step the real challenge is getting them to engage with content long enough to convert. This is the problem we are solving by using data science and content design expertise to allow teams to optimize for content experience while staying agile and efficient enough with their spend. Setka is a smart platform consisting of a no-code WYSIWYG editor and a channel-agnostic front-end framework. This enables distributed and remote teams of all sizes to collaborate on content design and make data-driven decisions at scale within any CMS or in the cloud. 

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10 Best Sales Analytics Software to use

Sales teams and managers use sales analytics to gain visibility into sales activities; locate high or under-performing salespeople, products, or communications; and forecast future sales numbers. Sales analytic insights can be used to improve sales strategies and implement a more predictable sales model. Sales analytics software reports on CRM data to reveal sales insights and forecast future performance. Sales analytics systems are usually implemented on top of sales force automation and other CRM systems and use existing data to reveal insights, though some serve as both the CRM system of record as well as the analytics tool. Here top 10 best Sales Analytics Softwares are listed; read on:

10 Best Sales Analytics Software to use

1. Einstein Analytics 

Einstein Analytics is CRM Enterprise-Ready cloud platform, making it secure and scalable for the world's more demanding businesses. Connected to Data from Any Source Einstein Analytics delivers business insights that are infused within business processes. Because it's native to Salesforce, users can take CRM actions in context and collaborate on the data in the same place you work already. Users can analyze data in Salesforce or from any data source. Complete Einstein Analytics includes the whole spectrum of analytics descriptive, diagnostic, predictive, and prescriptive. Users can get up and running quickly with Analytics Templates, they can build their own custom dashboards, or they can extend their investment with partner apps from the AppExchange. Intelligent Einstein Analytics is smarter with Einstein Discovery, which is transparent, no-code AI. Users get narratives and explanations on what happened, predictions on what might happen, and recommendations for how to improve.

2. Clari 

Clari helps revenue teams streamline operations, improve predictability and be more efficient by using AI and automation to create full funnel accountability across the entire revenue operation. Clari is used by hundreds of sales, marketing and customer success teams at leading companies including Workday, Adobe, Dropbox, and Okta to drive pipeline, improve productivity, forecast revenue and reduce churn. Clari harvests and analyzes activity signals from dozens of different business systems, including email, calendar, CRM, marketing automation, and others to transform the revenue operation to be more connected, efficient, and predictable.

3. XANT Playbooks

XANT is the smartest sales engagement platform. With Playbooks, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things. Reps are provided with additional contacts and recommendations of who, when, and how to reach out making their efforts more effective. Leadership is provided with valuable insight into their remote sales team to see what’s working and what isn’t. 

4. InsightSquared 

InsightSquared uses data from across your business to optimize revenue operations, forecast and achieve predictable growth with AI powered revenue helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis. 

5. Aviso AI

Aviso AI is an integrated revenue platform for sales organizations. Leaders, managers, and reps all benefit from using this opportunity management, forecasting, and deal collaboration tool. With Aviso, sales teams can set goals, unify forecasts, guide deals, and course correct for success. Powered by cutting edge machine learning and a deep time series database, the Aviso platform combines the best of human and artificial intelligence to guide selling. Results include an average of 20% increase in deal win rates. Find your revenue true north with Aviso AI. 

6. QuotaPath 

QuotaPath is a commission tracking tool built by salespeople for salespeople. It automating commissions and increasing understanding of complex comp plans to fuel a more efficient and accurate sales process for teams. With real-time data syncs and personalized dashboards, reps and leaders gain a deeper understanding of their earnings and quota attainment. Forecasting makes it easy to see potential earnings from pipeline deals so reps know where to focus efforts. From sales reps to operations to executives, it empowers and aligns an entire sales floor so that organizations can measure performance, deliver results, and drive consistent revenue. Save time, increase transparency, eliminate errors, and achieve success. 

7. HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. 

8. SharpSpring

SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. It is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. It is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. 

9. sales-i 

sales-i is a Software-as-a-Service sales intelligence platform designed for B2B companies who want to improve the performance of their sales function, yet don't get the customer visibility they need. Alert your sales team to hidden, easy-to-close opportunities and give them greater visibility of customer buying patterns. Speed up your sales teams meeting prep, call planning and contact management, while giving them access to critical sales data in the palm of their hand. On average it costs you $500 per day to employ a salesperson and for $4 more, sales-i will provide them with a profitable focus on sales activities so that sales time is not wasted. 

10. Oracle Sales Analytics

Oracle Sales Analytics Dramatically Improve the Effectiveness of Your Sales People; provides hundreds of key performance indicators and more than 130 reports in five customizable dashboards. These analytics solutions dramatically improve the effectiveness of your sales people by providing real-time, actionable insight into every sales opportunity at the point of customer contact. With more accurate sales forecasts and enhanced identification of potential problems and opportunities, it helps close business faster and increase overall sales revenue. 

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10 Best Human Resource Analytics (HR) Software to use

Human Resource analytics software helps human resources professionals collect and analyze data and identify important people metrics. These tools combine business data with people data to identify the Human Resource department’s impact on business performance. Companies use Human Resource analytics software to identify inefficiencies, predict productivity, and optimize workforce organization. These tools provide companies with the insights necessary to manage their human capital and improve their return on investment. Predictive components help inform management how policy and structural changes will impact morale and performance. They can also inform Human Resource professionals of the impacts cultural changes in the workplace could have on productivity. Some Human Resource analytics tools also possess features to optimize the hiring process and identify candidates who will fit with a company’s culture. While some Human Resource management suites and core Human Resource solutions contain analytics features, they do not focus solely on  analytics. Here some of the best Human Resource Analytics solution listed for your convenience; read on:

10 Best Human Resource Analytics (HR) Software to use

1. ADP Workforce

ADP easy-to-use and complete human capital management solution for companies with more than 50 employees. Built from the ground up with a single database, the fully integrated ADP Workforce suite features Human Resource Management, Payroll, Benefits, Talent Management, Time and Labor Management and HR Analytics capabilities. From rock-solid payroll to proactive compliance to managing employees across borders, frees you from mundane administrative tasks so you can focus on your people and drive business results. It integrates simply and securely with other best-of-breed HR and business applications through convenient APIs and the ADP Marketplace. ADP Workforce equips you with the tools not just to track HR information, but to help you manage your workforce and make data-driven decisions. 

2. Sense

Sense is the only all-in-one business communication and engagement solution for modern staffing companies to accelerate their growth. Sense’s automated communication and engagement technology powers the next generation of great staffing companies, From 2-way texting for recruiters to NPS; from redeployment to candidate engagement; Sense is the only all-in-one solution built for staffing. Sense turbocharges recruiting, marketing and contractor care teams to dramatically improve the candidate experience, lower contractor attrition and increase redeployment.  

3. TalentSoft

TalentSoft is the European leader in cloud-based Talent Management software. Its solution efficiently manages employee recruitment, learning, performance, competencies, careers and compensation. It puts employees' professional growth at the heart of your company's HR processes with flexible cloud-based talent-management and digital learning, Talentsoft's collaborative digital platform drives continuous conversation between employees, managers, and HR.

4. Workday Prism Analytics

Workday Prism Analytics provides finance and HR insights can be generated from any data source, all within Workday, and securely distributed to your entire organization. It includes data preparation, data management, and data discovery tools. Workday Prism Analytics gives analysts a secure playground of business data that they can prepare, blend, and analyze with point-and-click functionality no coding or special licenses required. They can then share these insights with the colleagues and executives who need them. 

5. Hireology

Hireology manages recruitment marketing, the hiring process and post-hire data, saving organizations of all sizes time and money so you can better focus on your team. By centralizing otherwise disconnected steps in the recruiting and hiring process, It shows results and ROI through  powerful but simple analytics platform. With recruitment CRM, organizations can more effectively attract higher quality applicants using our programmatic sourcing and career site tools, and manage the entire hiring process through our intuitive platform before integrating with world-class HRIS tools to onboard and set new hires up for success. 

6. Viventium 

Viventium Software Inc is a SaaS-based human capital management solution that provides a remarkable user experience and design anyone can use with ease. It provides flexible software and expert guidance so clients can be sure their payroll is done right. It specializes in the Home Care and Skilled Nursing industries, paying over 215,000 health services employees. Products: Talent Acquisition, Payroll, HR, ACA, Business Intelligence, Time and Attendance, Benefits Administration.

7. Flock 

Flock is an all-in-one software platform to manage HR, Benefits, and Compliance. It simplifies the complexity of benefits administration and delivers world class benefits and HR experience. It provides a paperless and automated system for the painful, but very important administrative tasks required to onboard and continuously manage employees. The platform limits risks and liability; and we make it easier for HR and health insurance brokers and agents alike to be the strategic drivers and champions for their business counterparts.

8. Oracle 

Oracle Global Human Resources Cloud solution engage your employees, aligns common HR processes, and promotes a culture of compliance. Effectively manage a global workforce. Plan, manage, and optimize global people processes with a single common data source. Make better decisions, personalize your employee experiences, and leverage highly configurable workflows that offer scalability and localization.

9. The Workforce Dimensions

The Workforce Dimensions suite from Kronos is reimagining what’s possible in modern workforce management technology. The underlying architecture, integration, data access, delivery, and support are designed to optimize both the employee experience and the manager experience. The suite offers workforce management and human capital management capabilities delivered in the Google Cloud. They have 40 years of global experience across all industries, and includes HR, time and attendance, payroll, employee scheduling, absence management, labor analytics, data collection.

10. Humantelligence

Humantelligence is the leading cloud-based Culture Analytics and recruiting platform that solves today’s top workforce challenges with the most advanced patented technology leveraging behavioral science and Artificial Intelligence to improve key talent management areas like recruiting, hiring, culture alignment, employee engagement and employee turnover.

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Why you should use Business Intelligence Software

Business intelligence consist the strategies and technologies used by enterprises for the data analysis of business information. These technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. Business intelligence technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability. Business Intelligence works mostly performed by BI softwares; Business intelligence software is a type of application software designed to retrieve, analyze, transform and report data for business intelligence. The applications generally read data that has been previously stored, often though not necessarily in a data warehouse or data mart.

What You Should Know About Business Intelligence Software

Implementing analytics software has been a major initiative for companies undergoing digital transformation, and the main subsection of analytics tools deployed in companies are business intelligence tools. These tools help to provide visibility into a company’s data. By being able to visualize and understand business data, employees can make more informed decisions and impact the company in a positive way. With the amount of data accessible to businesses today, it is a near necessity that they implement some type of software to better understand and act on that data. Here some key Benefits of Business Intelligence Software:

• Easily visualize and understand company data
• Connect all company data sources into a single platform to make cross-department connections
• Encourage data-driven decision making for business optimization
• Discover new insights that can enhance the bottom line

Why Use Business Intelligence Software?

In today’s big data world, every company is sitting on an enormous amount of data. Inside lies insights that can make or break company processes and performance. The question should not be why use business intelligence software, but why not use business intelligence software? There are seemingly infinite insights a business can pull from their data, but here are three important reasons to use business intelligence software.

• Data-Driven Decision-Making: A key component to digital transformation is to become a data-driven organization. By using data to drive every decision the business makes, the company can optimize and achieve its fullest potential. This concept should be instilled within every employee in the company, not just a few leadership members who make high-level decisions. Instead, companies should be leveraging analytics and business intelligence tools to understand all aspects of the business, including hiring forecasts, which marketing campaign should be used to target certain demographics, which sales prospects to target first, supply chain optimization, and many others. Each of these business aspects and the decisions made around them should first be vetted by using data and business intelligence software. Every manager and leader should be asking what data was used to determine each decision.
• Measure and Understand Company Performance: Another main reason that businesses adopt business intelligence tools is for tracking and measurement of company goals. Data visualization tools are frequently used to track company key performance indicators in real time. Business intelligence platforms and self-service business intelligence software can be used to then determine why the business is either exceeding or falling short of those important company metrics. By developing a keen understanding of why the business is performing the way it is, adjustment and pivots can be made quickly and easily. So if a team is falling short of a goal, they can make up for it and get back on track. It is one thing to simply know where your sales numbers are or how your web traffic is performing, but it is another to dig into the reasons behind it and adapt based on what is successful and what is not.
• Discover New Actionable Insights: BI tools combine data from a variety of sources, including accounting and enterprise resource planning (ERP) software, CRMs, marketing automation tools, and others. Data analysts can use this integrated data to find correlations between different departments and the actions they are taking to discover previously hidden insights. It’s possible that certain sales tactics are impacting the numbers for one specific product differently than they are for another. Analysts can discover this by comparing the list of closed accounts from their company CRM with products shipped in their ERP system. Because teams are generally siloed and using disparate software, these insights have traditionally been much more difficult to discover. However, by using business intelligence software properly, companies are at an advantage they never had in the past.

Who Uses Business Intelligence Software?

In a data-driven organization, business intelligence (BI) tools should be adopted by a variety of departments for a wide range of purposes. BI software is most frequently used by data analysts and data scientists, but self-service BI tools, which are much easier for the average end user to adopt, can be used by sales, marketing, and operations teams. In reality, nearly every employee should be using analytics solutions at some point to truly become a data-driven company. While there are point solutions that provide analytics for very specific departmental purposes, such as marketing analytics software, sales analytics software, and HR analytics software among others, BI tools can offer the same functionality on a much broader level and allow for cross-departmental insights.

• Data Analysts and Data Scientists: The main users of BI tools are data teams consisting of data analysts and data scientists. These employees are generally the power users of analytics tools, creating complex queries inside BI platforms to gather a deeper understanding of business critical data. These teams may also be tasked with building self-service dashboards to distribute to other teams. In smaller companies, these employees are most likely tasked with providing all data requests and working closely with the sales, marketing, and operations teams to help offer insights and optimize processes.
• Sales Teams: Sales teams can use both self-service business intelligence tools and embedded business intelligence solutions to find insights into prospective accounts, sales performance, and pipeline forecasting, among many other use cases. Generally, the sales team members that use analytics on a daily basis are sales operations managers or sales data analysts. However, they are extremely useful for both sales managers and representatives. Managers can help keep tabs on the performance of each representative and maintain a clear picture of the potential pipeline. Additionally, sales teams can use data visualization software to track year-long goals and quotas to give the entire company visibility into high-level sales numbers. Ultimately, using BI tools in a sales team can help businesses optimize their sales processes to ensure they are bringing in the most revenue possible.
• Marketing Teams: Marketing teams are constantly running different campaigns, whether they are email, digital advertising, or even billboard campaigns. BI tools are a great way for teams to track the performance of those campaigns in one central location. Data visualization solutions are a great way for marketing teams to track campaigns in real time, and by measuring the performance of each effort, teams can plan for future campaigns and forecast how much revenue they can attribute to said efforts. BI platforms can allow analysts to dig deeper into marketing efforts by segmenting customers based on a range of demographics to really understand which campaigns resonate with which segment of their customer base. This can help the marketing team make a targeted effort moving forward. Similarly to sales use cases, marketing teams can utilize BI software to help improve their bottom line and provide transparency and visibility into their overall performance.
• Finance Teams: Accounting teams generally stick to the tools they are familiar with for budgeting and forecasting, but by blending financial data with sales, marketing, and other operations data, users can pull actionable insights that they were unable to see before. They can find these insights by using BI platforms to get an understanding about which factors impact the bottom line. Additionally, they can determine the right and wrong places to spend money. For example, if a specific advertising campaign was the cause for a revenue spike, then that was money well spent. If a specific product is yielding less profit than others based on the effort of the sales team, then finance teams can inform their sales leaders and adjust accordingly. The beauty of BI tools is that it does not just give insights into financial records, like accounting or corporate performance management software; instead it gives actionable insights into how all the other business factors impact profit and loss.
• Operations and Supply Chain Teams: One potential data source for BI solutions is a company’s enterprise resource planning (ERP) system. These applications track everything from accounting to supply chain and distribution. By inputting supply chain data into a BI platform, supply chain managers can optimize a number of processes to save time and resources. For example, businesses can optimize inventory to ensure that they are not over- or underproducing. With location intelligence software, companies can determine the best location for their next warehouse. BI platforms can help optimize distribution routes and ensure service-level agreements (SLAs) are hit on time. Additionally, data visualization software can help warehouse workers track their daily goals to ensure all operations are running smoothly. All of these optimizations can help businesses stay on track and achieve higher company-wide goals.

What Kinds of Business Intelligence Software you should use

There are a number of different types of business intelligence solutions that have overlapping functionality but ultimately cater to a different user or provide unique services.

• Business Intelligence Platforms: The most common type of tools are business intelligence platforms. BI platforms are comprehensive analytics tools that are used by data analysts and scientists. They often require a certain level of coding or data preparation knowledge. These solutions connect to databases, data warehouses, or big data distributions and offer analysts the ability to tinker with data to discover insights. Some platforms offer advanced analytics features, such as predictive analytics, big data analytics, and the ability to ingest unstructured data. Additionally, BI platforms may offer self-service functionality so that basic business users can use the tool, but at the core they are to be used by data and IT teams.
• Self-Service Business Intelligence Software: For companies interested in promoting a data-driven culture, self-service business intelligence software is critical. Self-service business intelligence tools do not require coding knowledge, so business end users can take advantage of them. These solutions often provide drag-and-drop functionality for building dashboards, prebuilt templates for querying data, and maybe even natural language querying for data discovery. Similarly to BI platforms, these tools are used to build interactive dashboards for discovering actionable insights. This allows users like sales representatives, human resource managers, marketers, and other non-data team members to make data-driven decisions. This saves time for the user, administrator, and data team.
• Embedded Business Intelligence Software: Some software may offer the ability to embed analytics functionality inside of other business applications. Often, these are the same vendors that offer BI platforms and self-service business intelligence software. They sell their proprietary business intelligence solutions by allowing developers to embed the technology inside other applications. Businesses may choose an embedded business intelligence product to promote user adoption. By placing the analytics inside regularly used software, companies can help to ensure employees are taking advantage of available data. These solutions provide self-service functionality so that average business end users can take advantage of data for improved decision making.
• Data Visualization Software: If a business is interested in simply tracking key performance indicators (KPIs) and other important metrics, they may opt to use a data visualization software. These products allow users to build dashboards to track company goals and metrics in real time. However, they do not allow users to drill down into the data to discover deeper insights. By understanding where a business or team sits with certain company goals and KPIs, they can make efforts in specific areas to achieve said goals. These solutions allow for multiple KPI dashboards, so each team can set up visualizations for their own goals. These tools can consume data from a variety of sources, just like all other business intelligence tools, such as databases and business applications.
• Location Intelligence Software: Often called spatial intelligence, location intelligence software is a subset of business analytics that provides insights based on map and spatial data. These tools help users determine relationships between the physical location of objects. In the same way a user can find patterns in financial or sales data with a BI platform, data analysts can use location intelligence tools to determine the ideal spot to open their next restaurant or place their next warehouse. These tools are often used separately from a business intelligence tool or even integrate with existing analytics tools.
• Big Data Analytics Software: Big data analytics software have similar functionality to business intelligence platforms. However, they can consume large, unstructured data sets from big data clusters. These products require a good deal of technical knowledge to query the data from the file systems the data is stored within. These products connect to Hadoop or proprietary Hadoop distributions. They still offer analysts the ability to visualize and drill into data to pull out actionable insights.
• Text Analysis Software: Text analysis software allows users to visualize data from unstructured text data sets. These tools often use natural language processing to pull out sentiment analysis, syntax parsing, part-of-speech tagging, and entity classification. These tools are often used by data teams and analysts. They can be used to gain insights from emails and phone transcripts, social media posts, or just general documents.
• Predictive Analytics Software: Data scientists and machine learning developers may require predictive analytics software. These solutions allow users to perform data mining on historical data to determine future outcomes. With predictive analytics tools, analysts can build models and algorithms that use patterns and trends from past data to plan for future possibilities. These solutions are critical when forecasting, identifying potential risks, or finding unseen opportunities within the business.
• Data Warehouse Software: Most companies have a large number of disparate data sources, so to best integrate all the data, they implement a data warehouse. Data warehouses can house data from multiple databases and business applications, which allows business intelligence tools to pull all company data from a single repository. This organization is critical to the quality of the data that is ingested by analytics software.
• Data Preparation Software: Another key solution necessary for easy data analysis is a data preparation tool. These solutions allow users to discover, combine, clean, and enrich data for simple analysis. Data preparation tools are often used by IT or data analysts tasked with using business intelligence tools. Some business intelligence platforms offer data preparation features, but businesses with a wide range of data sources often opt for a dedicated preparation tool.

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