10 Best Data Management Platform (DMP)
Oracle
Data Cloud helps advertisers connect with the right customer,
personalize every interaction, and measure the effectiveness of each
engagement. Oracle Data Cloud combines the leading technologies and talent from Oracle's acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries. Oracle Data Cloud creates true cross-channel consumer
understanding, so you know more about who your customers are, what they
do, where they go, and what they buy.
2. Lotame
Lotame is the leading provider of data enrichment solutions for global
enterprises. Its connected and patented data technologies, curated
second- and third-party data exchanges, and high-touch customer service
make us the trusted choice for marketers, agencies and media companies
that want to build a panoramic view of their customers and activate
across the cookieless web, mobile app and OTT environments.
Lotame serves its global clients with offices in New York City, Columbia
MD, Argentina, London, Mumbai, Singapore and Sydney.
3. Clearbit
Clearbit automatically updates your sales
records with accurate, verified company and contact data. With
best-in-class data at your fingertips, you’ll have better insights into
your prospects and more time to connect with them.
Better data also means better targeting: Set up smart lead scoring and
segmented lists, so you always reach out with the right message. Clearbit B2B Lead Data Enrichment, Qualification, Scoring and Grow your business with marketing and sales built on detailed data from
Clearbit.
Salesforce Audience
Studio captures and activates your data to strengthen consumer
relationships across every touchpoint with a powerful data management
platform. Its allows you to capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform. This soultion lets you Discover new insights, Respond to new data signals and sources to identify new audiences.
5. OnAudience
OnAudience Data Management Platform is a technology platform that helps you take
full control of all users data you collect. The platform is used for
collecting, organizing and activating big data sets from various sources from your databases or from your partners sources.
Allows you to can build any audience segment
basing on such attributes as age, gender, income, interests or online
behavior. You can also share your data with partners and use OnAudience
database with billions of profiles.
Created segments allow you to analyse who your clients really are and it
makes it possible to create audience segments that are crucial for your
online advertising activities and for expanding your business.
6. MediaMath
MediaMath is a global technology company that is leading the movement to
revolutionize traditional marketing and drive transformative results for
marketers through its TerminalOne Marketing OS. It is the only company of
its kind to empower marketers with an extensible, open platform to
unleash the power of goal based marketing at scale, transparently across
the enterprise.
T1 activates data, automates execution, and optimizes interactions
across all addressable media, delivering superior performance,
transparency, and control to all marketers and better, more
individualized experiences for consumers.
7. Nielsen DMP
Nielsen
Data Management Platform helps you better manage,
customize, activate and analyze your audience data. You can now
continuously adjust your advertising and content across each channel to
improve customer experience and marketing performance. Its allows you to activate audience data in real-time across all
devices and all digital media, including hundreds of integrated search,
social, email, website and content personalization platforms.
You can also centrally set frequency caps across all your marketing
channels to limit how often your ad is seen and sequence your campaigns
and creative across devices based on where your audience is in the
consumer journey.
Adobe
Audience Manager is the DMP offering within the Adobe Marketing Cloud,
and the leading DMP in the market according to the latest report from
Forrester.
With Adobe Audience Manager, marketers publishers and advertisers can
build unique audience profiles and view them holistically 360 customer
view across all business units. Key features include integration of
online and offline data from every imaginable source to deliver a unified view of audiences to targeting and
personalization platforms website, search, and display.
9. V12 Data
V12 Data is
an omnichannel data powerhouse, V12 Data combines rich data assets with
robust technology to provide brands with a seamless and connected
customer view. Our solutions bridge the right data across channels to
power right time omnichannel engagement when, where, and how a brands’
customers prefer. Our data and technology platform links customer
records with our proprietary blend of online, offline and digital
marketing data for highly personalized, one-to-one consumer marketing,
regardless of device or channel.
Permutive Publisher Data Management Platform built for publishers, allows you to see, analyze and activate your entire audience in
real-time.
Permutive uses first-party data giving publishers, for the first time,
visibility of their entire audience. Built on Edge computing, Permutive
Publisher DMP processes data in real-time so passer-by traffic can be
targeted in-session on their first visit. This gives publishers the
tools to increase audience match rates, inventory scale and data-driven
advertising revenue.
