SEO software is often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing. Products in the SEO category must offer one or more of the following functions: SEO audits, rank tracking, keyword research, content optimization, or link building. SEO auditing tools provide businesses with a report of their website’s SEO “health." These products identify content-based or technical issues that may impact a website’s search ranking and make suggestions for potential improvement. Rank tracking tools monitor a website’s performance in SERPs for a given keyword, while keyword research tools enable businesses to identify alternative search terms and the search volume for those terms.
In SEO software, content optimization tools help businesses enhance their website’s content through features such as artificial intelligence, SEO automation, and semantic SEO. Link building tools are used to improve a website’s off-page SEO by monitoring backlinks and identifying new link building opportunities.Some SEO software solutions offer features of local SEO software. These tools help businesses track their rankings on local search pages, monitor local listings, and discover top-ranking local keywords. Other SEO software products may provide paid search optimization tools, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. Here top 10 must use SEO Software listed; read on:
10 must use Search engine optimization (SEO) Software
1. SEMrush
SEMrush is an online visibility management and content marketing SaaS platform
that enables businesses to optimize their online presence across all key
channels. SEMrush data and insights are trusted by 5,000,000 marketing
professionals and over 1000 top media outlets worldwide. With more than
40 tools within the software, data for more than 140 countries,
integration with Google and task management platforms, SEMrush is now
must-have software for digital marketing teams across the world.
2. SE Ranking
SE
Ranking is an all-included SEO software that offers all SEO tools
needed to successfully complete online marketing projects. SE Ranking is
perfect for small business owners, SEO pros and agencies.
The software provides a complete set of tools for keyword position
tracking and keyword research, website audit, competitor analysis,
keyword suggestion and grouping, backlink monitoring, automated
professional reporting, and much more. Besides standard SEO tools the
system offers a set of additional features such as White Label, Social
Media Management and Marketing Plan aimed at bringing your professional
digital services to a whole new level.
All on one platform within the same user-friendly interface.
Conductor Searchlight is the world's leading organic marketing company, generates customer intent
insights that lead to compelling content, increased traffic, and higher
organic marketing ROI.
Conductor's technology enables marketers to understand their prospective
customers' intent by revealing the trends and topics they are searching
for at every phase of purchase process. Customizable dashboards and
workflows guide marketers through the content creation process,
empowering them to continuously measure, refine, and demonstrate the
effectiveness of their SEO and content marketing efforts.
4. Siteimprove
Optimize
the way you manage and deliver your digital presence with an all-in-one
solution. Today’s digital era presents demanding challenges. With
Siteimprove, you can create higher quality content, promote inclusivity,
drive better website traffic, measure performance, and work toward
regulatory compliance–all from one place.
Find out why more than 7,500 organizations around the world trust
Siteimprove with their digital presence.
5. Moz Pro
Moz Pro subscription includes: access to site tracking with Campaigns,
where you can learn how your site health, link building, and keyword
performance impact your SEO success; Research Tools that analyze your
competitors’ efforts, support your keyword research process, and show
you new opportunities for link building outreach; and a wealth of
resources for learning SEO and inbound marketing. Moz Pro starts at
$99/month with the option of a 30-day free trial.
6. Ahrefs
Ahrefs is a set of SEO tools that can help you in almost every aspect of
content marketing. Ahrefs takes care of: Competitor research: unveil your competitor's organic keywords,
backlink strategies and PPC keywords Link Building: find the strongest backlink opportunities in your niche Keyword Research: get maximum relevant keyword ideas and see how hard
it would be to rank Content Research: discover the most popular content on any topic and
find the best ideas for your own content Rank Tracking: track your search rankings along with your competitors' Mentions Monitoring: get email alerts every time you or your brand in
mentioned online Website Audit: find what SEO issues your website has and learn how to
fix them.
Ahrefs database has 7 billion keywords and 187 billion indexed pages.
That is why Ahrefs is able to provide maximum data and accuracy to its
users.
7. SpyFu
SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a
domain to see all of the keywords it ranks for (including the content
that ranks), the ads it buys on Google, and its strongest competitors.
You can also do deep keyword research. Find the domains that buy it or
rank for it all with history to boot. With deep insights and
reporting, SpyFu is a solid tool for people who are starting a campaign
and those who are improving what is already in motion.
8. Serpstat
Serpstat is an All-in-one SEO platform which provides more than 20 tools:
Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and
Rank Tracker and many more. Serpstat is the fastest-growing SEO tool on
the market that provides comprehensive search analytics data to more
than 300,000 users.
With Serpstat you can Find out what keywords will work best for your projects, Analyze your competitors SEO tactics, Identify the best backlink sources, Find perfect topic ideas Track the progress of your website on a daily basis in any region, Track visibility and keyword trends.
9. BrightEdge
BrightEdge is the global leader in enterprise content performance. As a SaaS
technology SEO platform enables marketers to drive traffic,
conversions, and revenue from their largest marketing channel organic
search.
With the advent of secure search, Google’s ‘not provided’ and the impact
of Google algorithm changes, search marketing now requires SEOs to work
more closely with their content marketing colleagues to target demand,
optimize content, and measure progress and results.
Enterprises value BrightEdge SEO Recommendations, Blended Rank, Trended
Share of Voice, Content Optimizer, Search Opportunity Forecasting, and
ContentIQ features. BrightEdge’s Data Cube also allows you to uncover
your competitors’ content marketing strategies to develop superior
content and search marketing results.
10. AgencyAnalytics
AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for
agencies. Save hours on client reporting every month with easy-to-use
drag-and-drop custom dashboards. Use this powerful report editor for
beautiful PDF and web-based reports that send automatically to your
clients. SEO tools include rank tracking, backlink monitoring and website
audits at no extra cost.
There's also 45+ other integrations, allowing you to connect all of your
marketing channels in one place. Integrate Google Analytics, Search
Console, Adwords, Facebook Ads, social media, and much more to create
comprehensive client reports in minutes. Integrations cover SEO,
PPC, analytics, local tools, call tracking, email campaigns, ecommerce,
and more.
Monitor and report on everything in one place, give clients customized
access, and scale.
