Why your Website Losing Visitors? How to fix it?

Nothing is scarier than losing visitors, and losing visitors are responsible for Alexa rank, Page rank falling most of all site's monetization process become slower. if your site is failing to get more visitor than usual then you need to check few factors, factors are responsible for slowly, but surely your  traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website for the search engines, these basic factors are given below, read on and take action against decline in your visitors rate.

Why your Website Losing Visitors? How to fix it?  

1. Content is Out of Date
 Majority of content becomes old and declines in value, resulting in a SERP decline. Google loves updating for fresh relevance and value, and so do readers. There is a way to tell if your content isn't as enticing to searchers as it used to be is to monitor that page's analytics, and if something that used to get a consistently high influx of visitors now gets less and less, it's likely that the content on the page is decreasing in value to most readers. So update your site regular basis.

2. New Competition
There are too many search-engine optimization pros think they’re doing something wrong without considering the possibility of increased competition rival sites poaching their users. This is one of the reasons why conducting regular industry assessments and search audits is imperative. So you got to do SEO right by Google and by producing killer content face the competition.

3. Shifts in Algorithm Values
Google seems to favor certain types of content for one of your keywords or targeted search terms, maybe that means you should consider making a video or infographic the next time you consider writing a blog post about a that topic. For you to stay popular on Google, be aware the search engine looks for its desired answers.

4. Doing Black Hat SEO
Black hat artists use disreputable SEO strategies to trick search engines into a high ranking on the SERP. If you’re discovered using black hat techniques, you’ll be penalized. So steer clear that path.

5. Visitor's Just Not That into Your Content
To rectify this problem, you should be aware of the top sites and blogs in your niche or industry, and take note of what they’re regularly publishing content in order to understand emerging trends and what their readers are saying in comments sections and on social media sites to see what they’re asking for, so that you have a better idea of what content will be engaging and valuable to the visitors you want to attract.

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10 Must Use Apps for Marketers

Whether you are an Apple, Windows, Android user, apps can assist you in every step of your marketing activity. With a few touches, you can have all the information you need, what’s trending, how people are responding to your messages, what are the latest best practices. The right apps are truly the marketer’s best friend. Here we listed the top 10 Must Use Apps for Marketers, read on:

10 Must Use Apps for Marketers 

1. Buffer app
Buffer app helps you share content to social media channels by letting you schedule posts to be published at ideal times. You can even let Buffer decide what time is best it always make sure your content appears at the right place, at the right time can be a tedious process.

2. PixxFly  
PixxFly is an outbound marketing app automates the distribution and syndication of all your content to various channels across the web with one simple click. PixxFly also provides analytics for each post.

3. Pagemodo  
Pagemodo used primarily to set up Facebook business or organization pages, helps you create engaging visual elements and customized features that encourage fan interaction without professional help. It allows you to schedule posts and finds the most relevant content for your Facebook, Twitter and LinkedIn pages. 

4. Hootsuite  
Hootsuite allows you to manage multiple social media accounts, analyze traffic, track brand mentions, schedule posts, messages and tweets all from one interface.

5. Sprout Social  
Sprout Social is a social media management tool created to help businesses grow their social media presence. It allows you to schedule, publish and analyze posts across all your social platforms from a single window.

6. Tint  
Tint is an exciting app that can create social hubs to engage audiences. You can pull content from Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest onto your dashboard then embed them as custom feeds into websites like WordPress, Wix, or Tumblr, or on mobile apps, social pages, digital displays and video walls.

7. Buzzsumo  
BuzzSumo has to be the most important tool that use for content marketing and SEO campaigns. The ability to quickly identify what content is working well helps you take a deeper look at what’s popular or trending on social media and who’s sharing.

8. Mention  
Mention helps you easily keep track in real time of what’s being said about your brand so you can react quickly. It will send you alerts showing your mentions each day.

9. Dynamic Signal
Dynamic Signal lets you distribute either your own content or some you’ve curated from the web to employees who can then re-share it on their personal social-media profiles.

10. SoAmpli  
SoAmpli is a platform that combines human and artificial intelligence to provide the best content for sales teams to share on social media, encourages employees and co-workers to be brand advocates though social sharing.

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10 Effective Facebook Marketing Strategies to follow

Facebook has more than 2 billion monthly active users as of June 2017. As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts. Facebook has become one of the best drivers for some people especially business owners use it as their number one source of traffic and sales and a spot for branding in terms of conversions and sales for most of Business. It offer many opportunity also it has become more comparative recent years, so getting along with the competition you need to follow strategies, here below we rounded up top 10 Effective Facebook Marketing Strategies, read on:

10 Effective Facebook Marketing Strategies to follow

1. Leverage the Existing Traffic to Your Site 
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate placements. Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.

2. Use E-mail Signature to Display Facebook URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following. If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.

3. Promote In-store Facebook Page   
Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.  Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline. You might also want to put your social media account pages links on your: business cards,  front of doors, packaging.

4. Schedule and Timing your posts
Determine the Best Day to Post using Facebook Page Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online. In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.  Alternatively, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.

5. Use the Facebook Plugins
Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.

6. Use Facebook Ads
Investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business. Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.

1. Target your desired audience (gender, age, locations). 
2. If you use Google Analytics display tracking, you can use the data from there and use it for re-targeting.
3. Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.
4. Use an easy-to-answer or an engaging ads description, here’s an example.

7. Integrate Social Media Sharing  
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.  You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends possibly making it viral. This will also help increase your website traffic.

8.  Engaging

• With your Facebook Community: Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.  Facebook can also be used as one of your customer support hubs. 
• Engage with Other Facebook Pages: You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.  Your comment will serve as a link toward your page that can lead to an additional like or following.

9. Create Facebook Contest 

• People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.  If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it.

• Use the “@ feature” in Facebook  Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers. 

10. Create or Join Facebook Groups
Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functionality and ways to use. They can be greate way to reach to new potential customer and build community.

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5 Best Wordpress Caching Plugins to use

Cache is an area in the computer's memory that stores recently used information. When a site is cached, it means the site's pages, images, files and Web objects are stored on the user's local hard drive. This in turn means that when a user opens a frequently accessed file, the browser will have most (if not all) of its files cached, a browser doesn’t have to retrieve new information every time a site is accessed it results in faster page load times. Caching plugins work the same way. The save dynamically generated HTML files in the cache and serve them next time a request is made instead of re-loading all of the PHP scripts from WordPress. Caching plugin also makes WordPress site run faster, Excessive load times can harm your website in more ways than one. There are quite a few ways to improve your site’s speed but caching has the greatest impact. Here below we listed the top 5 Best WordPress Caching Plugins to use, read on:

5 Best Wordpress Caching Plugins to use

1. W3 Total Cache
W3 Total Cache improves the SEO and user experience of your site by increasing website performance, reducing download times via features like content delivery network integration. The only web host agnostic WordPress Performance Optimization framework recommended by countless web developers and web hosts. GZIP compression to optimize web browser rendering. Minification and concatenation of HTML, CSS and JavaScript files.

2. WP Rocket 
WP Rocket is one of the best caching solutions for WordPress and it's a premium plugin. It is tremendously user-friendly and a lifesaver for webmasters who find technical terms and web programming to be perplexing. feature-rich caching plugin that offers cache preloading, browser caching, GZIP compression and options for HTML, CSS and JavaScript minification and concatenation. It’s lazy image loading feature sets it apart from the other popular caching solutions.

3. WP Super Cache
This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Page compression and dynamic caching. Support for Content Delivery Networks (CDN). Caching for visitors using a mobile device.

4. WP Fastest Cache
This plugin creates static html files from your dynamic WordPress blog. When a page is rendered, php and mysql are used. Therefore, system needs RAM and CPU. Mod_Rewrite which is the fastest method is used in this plugin, All cache files are deleted when a post or page is published, Supports CDN and SSL     Enable/Disable cache option for mobile devices and logged-in users, Block cache for specific page or post with Short Code.

5. Hyper Cache
Hyper Cache is a cache plugin specifically written to get the maximum speed for your WordPress blog. It can be used in low resources hosting as well on high end servers. Mobile aware: double cache for desktop and mobile site versions HTTPS ready Mobile theme switch option: change the theme on mobile device detection, Controls over cache cleaning on blog events, Autoclean to controls the cache used disk space & CDN support.

So which one is your favorite don't forget to mention :)

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10 Steps of Social Media Marketing Plan

Social media marketing has made e-marketing and digital marketing easier, using social media platforms to promote a product or service now days has become a trend. Main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products; companies use social media to create buzz, and learn from and target customers. However Social media marketing doesn't require much effort to get into but it still needs a solid plan to follow through, Here we are presenting  a distinctive guide to do Social Media Marketing Plan, Read on:

10 Steps of Social Media Marketing Plan

1. Determine Your Objectives
Before anything else You need to Determine Your Objectives by asking serious question:

1. Why are you going to invest serious time, energy and resources into social media? : 
2. What do you want to get out of social media?

Main objectives:

1. Increase Brand Awareness
2. Drive Sales
3. Generate Leads
4. Create Community around your Brand 

It's harder than ever to grow a social Following. Harder to get your brand and content seen in a social media world focused more on paid promotion than rewarding you for your efforts.

2.  Decide your Platforms

• Time: How much time can you devote to a social network each week? Plan for around an hour per day per social network and more in the growth stages.  
• Resources: Many social media platforms are visual in nature. Even Twitter and Facebook require some design to really capture the attention of users. Do you have those resources? What about a dedicated content team?  
• Audience: What does your target demographic look like? If you know, do you know on what social media platforms they hang out? 

3. Optimize your Profiles and Pages
Your social media Profile and Pages are an extension of your website. Everything there, despite being on someone Else's site, is yours. You're responsible for it. A Page Optimization Checklist:    

1. Optimize your Headers and Profile Images     
2. Provide Complete Company Information     
3. Customize your Facebook Page URL      
4. Optimize for SEO     
5. Pin your Best Content or Limited-Time Promotions to Top Facebook Page

4. Boost your Following
People are more likely to Like something which has been Liked before. This is why customer testimonials, good reviews, recommendations work.

• Social Promotions: You can spend the next couple months crafting content, but it's almost impossible to build a social media presence from nothing.
• Sweepstakes: Facebook Sweepstakes promotions are great for first-time contest runners. They're the simplest promotion type and are excellent for quick and simple lead generation.
• Instagram Hashtag Contest: It asks Instagram users to post a photo onto the platform and tag it with a contest-specific hashtag. All pictures tagged with that hashtag are, by automatically grabbed and displayed in a gallery page on your website or Facebook Page.
• Referral Promotion: Referral promotions work through incentivized sharing. Entrants share the contest with their friends, colleagues and family. Whoever gets the most people in their network to enter the contest wins the final prize, and everybody else gets a discount code incentive for entering.
• Photo Contest: Fans or social media network users submit a photo and then share your contest with their friends, family and colleagues, asking them to vote.

5. Establishing brand voice:
People won't respond well if your brand is super faceless, but nor will some markets respond if you're overly casual.  Identify three characteristics you want your brand voice to embody. These "brand voice" characteristics should resonate with your target market:    

1. If you're targeting mid-management professionals, use a professional tone and avoid memes, funny jokes, or puns - also avoid politics and world events.     
2. If you're targeting professional millennial, be professional but also casual. Intersperse high-quality educational posts with current-event related content.     I
3. f you're targeting young people, post behind-the-scenes content with a casual voice. Post often and tap into Influencers.

6. Identify your Influencers 
Social media influencers can make or break your social media marketing plan. And it works for every industry. Every single one has thought-leaders to whom people look for inspiration, thought-leadership and to "tell them what's important."


Rating Social Influencers
There are three ways to rate your influencers:

1. Context: Does this person fit with my brand?
2. Reach: Does this person have a network it would be valuable for me to reach? 
3. Actionability: Will this person share my content?

Identifying Influencers Through Social Media

1. Search by hashtag, or Identify the hashtags that your target influencers are using.
2. Put your influencers in a Twitter list so that you can organize and follow them most effectively
3. Watch the "retweets" of Influencers to determine how "actionable" engagement with them might be.
4. Watch their activity.

Incentivizing Influencers

1. Do a blog trade: Write on their blog and ask them to write on yours.
2. Trade promotion: Tell an influencer that you'll share their content if they share yours.
3. Pay for a Tweet.
4. Pay for a guest contribution and a share with their audience.
5. If you're investing in Instagram, be prepared to pay. But it can be incredibly lucrative. 

7. Find and Create Your Content 
To make sure your social media marketing plan succeeds, you can't just publish the same cat photo over and over again, and nor can you consistently post promotional content. Content sharing on social media is about two primary things:

• Curated Content: Curated content is the stuff you find which is relevant to your business but not written by it. Influencer content is a great type of curated content. Many platforms (including Feedly and BuzzSumo) will allow you to "subscribe" to a influencer's content publications. 
• Created Content: Create the content your Fans want to read. Ask yourself these five questions before starting any content strategy: What are they interested in? What are their pain points? What kind of content do they want?

8. Posting
Social Media Posting Best Practices:

• Target your Post (Facebook allows post targeting by location and interest)
• Tap into what people are thinking about with holidays & current events
• Share fan-created content
• Use images in every post
• Use quotes
• Ask questions
• Use testimonials
• Tag influencers, users and other brands you like
• Be helpful
• Use Hashtags
• Use video (particularly on Facebook)
• Keep posts short
• Offer social media-exclusive Discounts
• Activate the comment section by starting the conversation and responding to comments
• Show behind-the-scenes
• Offer How-to guides
• Offer facts and trivia
• Try "fill-in-the-blank" posts
• Try "Caption this photo" posts
• Try "Remember when?" posts

9. Tracking and Measure activities
There's no point in implementing a social media marketing plan if you can't track your results.

1. Don’t just track link clicks, track click-through with bounce rate
2. Don’t just track web referrals, track share of traffic driven   
3. Don’t just track shares, track amplification rate    
4. Don’t just track likes, track applause rate
5. Don’t just track numbers, track leads

10. Automate the on going process 

Automation tools allow you to schedule your social media marketing plan's posts for multiple platforms and days in advance. Social media management tools often include:

• Social media content calendar
• Analytics tools to make it easy for you to determine what content is working best and at what times
• Post templates
• Keyword-targeted content recommendations
• Social share toolbars to embed in your site
• Image and gif creators
• Link shortening and tracking
• Keyword alarms

Bottom line: 

• Be social. Talk to your Fans. Ask them questions and respond.
• Invest in visuals. Stand out by being beautiful. Invest in a high-quality camera and try video.
• Post consistently. If you're going to start on a platform and want to succeed on it, you need to stick with it. 
• Test and Measure. If you've invested all this energy into being on social, don't throw it away down paths which aren't going to yield the return you want. If something isn't working, you need to know, and you need to stop.

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10 Benefits Of Social Media Marketing

Now days social media marketing has become more popular in both Small business entrepreneur and Big Brick and Mortar businesses. It is the use of social media platforms and websites to promote a product or service. Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. But expect of just doing business it also offers other benefits such as:

10 Benefits Of Social Media Marketing

1. Increased Brand Recognition  
Social media networks are just new channels for brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Every opportunity an entrepreneur have to syndicate content and increase visibility is valuable.  

2. Improved brand loyalty
Brands who engage on social media channels enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

3. More Opportunities to Convert
When a Online business build a following, it'll simultaneously have access to new customers, recent customers, and old customers, and they'll be able to interact with all of them. Every blog post, image, video, or comment share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.

4. Higher conversion rates
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

5. Higher Brand Authority 
Interacting with customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

6. Increased Inbound Traffic 
 Without social media, inbound traffic is limited to people already familiar with your brand and individuals searching for keywords currently rank for. Every social media profile added is another path leading back to following site, and every piece of content syndicated on those profiles is another opportunity for a new visitor.

7. Decreased Marketing Costs
If an businessman can lend just one hour a day to developing content and syndication strategy, they could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap. Start small and they’ll never have to worry about going over budget; once they get a better feel for what to expect, they can increase their budget and increase their conversions correspondingly.

8. Better Search Engine Rankings
As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media.

9. Richer Customer Experiences
Social media is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate customer service level and enrich the relationship with customers. It’s a personal experience that lets customers know business runner care about them.

10. Improved Customer Insight 
Social media also gives you an opportunity to gain valuable information about what customers are interested in and how they behave. For example, one can monitor user comments to see what people think of following business directly and measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

Conclusion
Social media marketing can lead to more customers, more traffic, and more conversions, and it’s here to stay; The longer you wait, the more you have to lose.

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10 best Web Development/Coding Bootcamps

Web Development/Coding Bootcamps are short (usually 8- to 12-week) programs offered by private companies that teach students computer programming in a short period of time. The demand for coding bootcamps reflects the shortage of adequately trained computer scientists graduating from universities and the relative demand for them from the technology sector. Here below 10 both online and in-person Web Development/Coding Bootcamps listed, read on:

10 best Web Development/Coding Bootcamps

1. Udemy
The only course you need to learn web development - HTML, CSS, JS, Node, Make REAL web applications using cutting-edge technologies, Create a blog application from scratch using Express, MongoDB, and Semantic UI, Write your own browser-based game, Create static HTML and CSS portfolio sites and landing pages, Think like a developer. Become an expert at Googling code questions!Use Bootstrap to create good-looking responsive layoutsUse JavaScript variables, conditionals, loops, functions, arrays, and objects.

2. Lighthouselabs
Goal of thid Web Development Bootcamp is to transform you into a professional developer. You’ll come to understand coding logic using popular languages and frameworks like JavaScript & Ruby on Rails, while learning how to think like a programmer by building software from the ground up. Bootcamp will provide you with mentorship, data-driven curriculum, and a top notch learning environment that will launch you into your first Junior Developer role.

3. Thinkful 
They promise every graduate of to Web Development Bootcamp a job. 2 plan, Flexible $8,550 for 6 months, 3 mentor sessions per week, Flexible schedule, Graduate in 6 months, Study 20 hours per week and Full Time $14,000 for 5 months, Meet with your mentor daily, Structured schedule, Graduate in 5 months, Study 50 hours per week.

4. Ironhack

Preparing the next generation of digital creators, Intensive courses in Web development & UX/UI Design, Become a web developer in 9 weeks. Learn the fundamentals of HTML5, CSS3, JavaScript and MEAN with agile methodologies in our coding bootcamp. Also Web Development Part-time  The same material covered in our Web Development Bootcamp in a flexible 6-month weekend format. Learn MEAN Stack, Javascript and HTML/CSS.

5. Next academy

Programming fundamental and problem solving, The ability to think like a programmer in solving problems and translating them into code is more important than learning a specific framework or technology, which is the easy part. Data base and SLQ management, Front end JavaScript, HTML5, CSS3, Ruby on Rail framework seminar and test driven development of A 10-Week, Hands On, Immersive Learning Experience In Coding.

6. Le Wagon 

Le Wagon is a product-driven bootcamp teaching Ruby, Ruby on Rails, JavaScript, HTML & CSS, APIs, Github, Heroku. The program brings coding skill to creative entrepreneurs to make them able to build their own application, find a job in the tech industry (as junior developer or product manager) and collaborate efficiently with their futur dev team. It's also a great tech community for life, with more than 800 talented alumni within 16+ cities worldwide.

7. App Academy

App Academy is an intensive, full-time, web development class in San Francisco and New York City. Over twelve weeks, you'll learn all the skills needed to begin a career as a web developer. Through hands-on projects, we train you to build modern Ruby on Rails and JavaScript web applications. Programming experience isn't required; you will need lots of tenacity and a passion for building cool stuff. App Academy is as low-risk as we can make it. You only pay us if you find a job as a developer.

8. Bloc 

Bloc offers immersive courses available in 12, 18, and 36 week tracks in full-stack, front-end web, iOS, android development and UX design. With a focus on students building actual applications, Bloc has a refreshing online learning approach that doesn't involve a series of video tutorials. 1-1 mentor weekly meetings with an invested mentor, Bloc, allows for accountability in an online learning format.

9. Startup Institute 

Startup Institute is located in domestically in the US as well as internationally. They offer 4 full-time 8 week programs in web development, web design, technical marketing, sales & account management. They also offer a part-time program called RampUp where you can set your own schedule. This track combines instructors from around the tech community, online resources, and in-person meetings with your cohort to create a personalized learning network. 

10. Flatiron School 

Flatiron School offers both part-time and full-time courses in both web and mobile development. The immersive courses are 12 weeks, full-time, and train people for careers in software development. They've also partnered with New York City to launch the NYC Web Development Fellowship and provide free training to underrepresented groups without college degrees in the tech community.

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10 Best Web Application Development Frameworks

Web Application Development Frameworks is designed to support the development of web applications including web services, web resources, and web APIs. Web frameworks provide a standard way to build and deploy web applications. Web frameworks aim to automate the overhead associated with common activities performed in web development. There are a lots of Web Application Development Frameworks available on web, here we narrowed down the best of them to start with, read on :

10 Best Web Application Development Frameworks

1. Ruby on Rails
Ruby on Rails is the most used web application Framework which follows push-based MVC architecture. It is considered as the General purpose website Framework but now days a large number of applications are built through this framework. Availability of fantastic tools to formulate feature apps easily, Easily obtainable Library & the best code quality, Supports the Test Automation to deliver flawless software.

2. AngularJS
AngularJS is an open source framework that is maintained by Google. Developers choose this framework as it allows the developers to extend HTML vocabulary for website development. AngularJS's one of the most popular feature is: The fast loading time, Lightweight framework, Expressive framework, Easy test-ability,     Two-way data binding, extends HTML.

3. EmberJs
EmberJs is the best platform defined for building the ambitious web applications. Developers try their hands with EmberJs for developing scalable single-page web applications. Numerous tools are there that offer flexible and standard application structure. It's positive aspects are Strong built-in router, Simple web components, Offers a complete development stack, Stability without stagnation.

4. CakePHP
CakePHP is an open-source platform which is written in PHP. Web app development companies tell that, by using this framework, development becomes faster and simpler. The interactive web apps can be built with less coding. It is Budget friendly web app development, Scaffolding code generation, fast and flexible templating system, Trustable security constraints etc.

5. Phalcon
Phalcon is an open source framework following MVC pattern. Phalcon is introduced as the fastest PHP framework. Phalcon has the innovative architecture & lowest overhead for MVC based application.  Positive Aspects: Boosted execution speed, Reduces the usage of resource, High performance, Featured to handle more HTTP requests comparatively.

6. Zend
Zend is an object oriented web application framework which supports a wide range of database systems. It has Flexible caching sub system, Extensible MVC implementation supporting layouts, Modular framework     Extensible and easy to adapt. It has Limitations: Shared objects are loaded each time the script is executed and External additional files clutter up the disk.

7. ASP Net
ASP Net is a web app development platform for building the robust desktop & mobile applications. ASP.net works for the HTTP protocol & optimizes HTTP commands. This framework is built using Common Language Runtime. Large apps can be developed with less coding, Safe and secure environment     Easy to write & maintain source code, Easy deployment.

8. Symfony
Symfony is a PHP web develoment framework that is launched to speed up the development process. Absolutely customized web apps are crafted with the developers having total control over the configuration.   Multiple developers can smoothly manage a Symfony project, Adds the security constraints for user authentication, Incorporate the advance features easily.

9. Express
Express is a NodeJs web application server framework. This platform is flexible enough to build single page, multi-page and even the thriving hybrid web applications. It is Fast and minimalist framework, Robust set of features for web and mobile apps, Developer friendly support to create API, Supports the concurrency but To understand the code structure is very hard for developer.

10. Codeigniter
Codeigniter is the powerful PHP framework offers a simple & elegant toolkit for creating feature pack web applications. This framework is identified for clear documentation and small footprint among the developer community. Compatibility with standard hosting, Use the coding and naming conventions without restriction, Lightweight and extensive,Well defined Possessed Libraries.

So which one is your favorite don''t forget to mention :)

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10 Best Social Media Marketing tips to follow

What is Social media marketing?
Social media marketing is the use of social media platforms and websites to promote a product/service. Although the terms e-Marketing and digital marketing are still the dominant terms in academia.

What is Social media marketing's importance?

• Most social media platforms have their own built-in data analytic tools, which enable companies to track the progress, success, and engagement of ad campaigns.

• Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

• On a strategic level it includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media culture and tone.

• To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (online comments, product reviews) rather than use marketer-prepared advertising copy.

How to Effectively and Efficiently use Social Media Marketing to promote business tips:

1. Learn how social media works
There are a lot of social media marketing tips available online, from free or paid courses you can complete at your convenience. It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. From there, you can then focus on your specific goals and objectives.

2.  Use all social networks
You may have a social network that you prefer over others, but it doesn’t mean that all of your followers feel that way. You have to think like your target customer, and determine what networks they are more than likely to be active on. If you want to be successful with social media, then you need to post across all networks. This means having and maintaining an account with all of the big social media sites, including Twitter, LinkedIn, Facebook and Instagram.

3. Recognize the Target Market 
Not knowing precisely who your target market is will lead to an fail. Facebook has the most targeting options, allowing you to laser-focus your efforts. Placing your offer in front of 1,000 highly targeted prospects is going to perform much better than showing it to 500,000 un-targeted prospects, that the smaller targeted audience will not only convert higher, but the overall ad spend will be lower since you are targeting a much smaller pool.

4. Listen to your customers
The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone, When you listen to your audience, you open the door to other opportunities as well.

5. Format content to optimize for each platform
Maintaining accounts across all of the major social media platforms doesn’t mean posting the same thing on four different sites every day. All of your posts should be different, even if they are delivering the same message. You need photos for Instagram, long posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter.

6. Engage with and delight your audience
It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out.

7. Make sure that your content aligns with your message
When it comes to building a strong social media presence, getting likes and follows is great. However, it's about more than just the number of responses each of your posts get. You may be tempted to deliver a post that simply gets a lot of attention, but that will do nothing for your brand if you don’t make sure that the content aligns with your message. Everything needs to fit within your brand identity and promote what it is that you're trying to say to the world.

8. Be consistent
When it comes to your posts, your message and how frequently you use social media, keep consistency in mind. It is truly the key to success with any social media campaign. Make a plan for what you're going to post and how often you're going to post, and stick with it. This should ideally be a few times a day or a week, depending on your goals and your following.

9. Find balance between popularity and business  
If you want to be popular on social media. However, you need to find that balance between popularity and business. You need to have a little bit of both and mix the more fun side that wants popularity with the serious and informative side that boosts the reputation of your business.

10 .Track and measure everything 
You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your social media campaign to amplify all of your business and marketing efforts.

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10 Tips For Successful Facebook Business Page

Facebook has utilized growing internet markets using a social media platform to expand its user base while generating billions of dollars in revenue from Facebook's companies. Facebook's platform is efficient because it lowers barriers to entry and lowers costs for businesses to rapidly innovate new ideas. Scalability is accomplished with less wasted resources and monetized by collecting user behavior and usage data for targeted advertising. Facebook advertising allows firms to reasonably scale up operations to reach Facebook users. If you want to use all these advantage first step to it is setting up a Successful Facebook business page, and here we share some Tips For Successful Facebook Business Page, read on:

10 Tips For Successful Facebook Business Page

1. Optimize Cover Photo One of the most important aspects of your Facebook business page is your Cover Photo. It’s the largest element of your brand identity via Facebook and the first thing people see. But there are other things you can do to create a response as well. Adding text to your cover photo gives you room to write a headline and inform visitors about something else to act as a separate call-to-action. In the caption to get visitors to click through to your website with a link.

2. Incorporate Logo in Profile Photo
An easy branding tip is to always keep your logo in the minds of your customers. This means that putting your logo as your profile photo will help your online users build a connection and instantly identify your page.

3. Focus on 'About' Section 
Keep your “about” section short and sweet. This section used to display at the top of the page, but now your followers must click through to read it. There are options for a short summary and a long summary to add more details. Add keywords that identify your audience, industry, and/or product offerings in your summary to give users a better picture of your company, and always add a link back to your website. Depending on which type of business page you’ve selected, there may be options to add an Address, Phone Number, and even Products.

4. Promote Your Page 
You can promote it through Facebook with paid advertising that can be adapted to a specific location, set of interests, and pages users have liked. You can also use more subtle ways to promote your page such as adding a Facebook “like” box via plugin to your website and linking to your Facebook business page in any bio, email signature, and relevant places you share content across the internet.

5. Post Content Regularly
The key to engaging more fans and gaining a following with your brand is to post regular content. This means you want to keep a steady stream of consistent, quality, and related posts to give your Facebook followers something to view on a daily basis. Content doesn’t just have to be a post, it can be photos, videos, blog posts, and other popular content you can find that relates to your audience.

6. Publish Likable Content 
This is the trick, getting the likes. All social media websites are different, but there is definitely an “informal” air about Facebook. If you’re wondering why your Facebook business page is suffering from lack of audience, it may be because you’re droning on about stuff no one on Facebook really cares about.

7. Automate Post Scheduling 
There are a number of apps and software tools that allow you to schedule posts in advance. This is important when running a Facebook business page, because consistency is key. Sometimes you might struggle to find new content, but marketing tools like Post Planner help you locate engaging content that’s specific to your niche. Other social media automation softwares and scheduling tools with more complex analytics and posting capabilities include Hootsuite, Buffer, and Hubspot.

8. Adapt for Engagement 

• The more fans that are liking, commenting, and engaging with your content, the more reach you’re likely to receive with each post. Posts that get more engagement on Facebook tend to appear toward the top of the algorithm and show up in more users’ news feed. Don’t forget to reply to comments, and keep the conversation going. This helps build trust and loyalty with past and potential customers. 
• Conduct Events, Make Apps An effective way to directly connect with the people who follow your page is to send them an invitation to an event. An event can be a discount, sale, or in-person opportunity that’s made exclusively for your Facebook audience.  
• Create Groups and join groups it helps to build community.

9. Connect Your Profile & Cover Photo 
Connect your Facebook profile photo and cover photo, so that together they complete a picture. This means that the designs of each will connect, but this is not exactly an easy task. Even some of the best brands and companies can’t get this part right. Facebook likes to shrink your profile photo from 180x180 to 160x160 which could throw off the alignment of your design.

10. Humanize Image 
Humanize image online by telling a story. This you can do by posting “behind the scenes” photos of staff or simply engaging with customers one-on-one. With this idea in mind, you can get creative with it by asking your Facebook brand fans and happy customers to share their own personal photos of your products and services in use.

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10 Best Steps to Web Application development

Web application or web app is a client server software application in which the client runs in a web browser. Common web applications include Online Banking, Social Networking, Online Reservations, eCommerce Shopping Cart Applications, Interactive Games, Online Training, Online Polls, Blogs, Online Forums, Content Management Systems, web-mail, online auctions, wikis, instant messaging services. Here the ting you need to about Web Application development stated, read on:

10 Best Steps to Web Application development

1. Learn the Technologies
There are two main categories of coding, scripting and programming for creating Web Applications:

• Client Side Coding - Client Side Scripting is the type of code that is executed or interpreted by browsers. Client Side Scripting is generally view able by any visitor to a site: Below are some common Client Side Scripting technologies: 

1. HTML
2. CSS 
3. JavaScript
4. Ajax (Asynchronous JavaScript and XML)
5. jQueryMooTools (JavaScript Framework Library)
6. Dojo Toolkit (JavaScript Framework Library)

• Server Side Coding - Server Side Scripting is the type of code that is executed or interpreted by the web server. Server Side Scripting is not view able or accessible by any visitor or general public. Below are the common Server Side Scripting technologies:

1. PHP 
2. Zend Framework (PHP's Object Oriented Web Application Framework)
3. ASP 
4. ASP.NET 
5. ColdFusion (Adobe's Web Application Framework)
6. Ruby on Rails
7. Perl
8. Python 

2. Learn about Program libraries

Program libraries is the collection of commonly used functions, classes or subroutines which provide ease of development and maintenance by allowing developers to easily add or edit functionalities to a framework or modular type application. 

3. Get to know Web Application Frameworks
Web Application Frameworks are designed to streamline programming and promote code reuse by setting forth folder organization and structure, documentation, guidelines and libraries together they organize an architecture system allowing developers to build and maintain complex web application projects using a fast and efficient approach.

4. Coding Guidelines, Standards & Convention

Coding guidelines are sets of rules and standards used in programming a web application project. These rules and standards apply to coding logic, folder structure and names, file names, file organization, formatting and indentation, statements, classes and functions, and naming conventions. These rules also enforce writing clear comments and provide documentation. 

5. Designing Web Application Lifecycle modelIn this process of developing a web application and involvement of the multiple teams that are engaged in the development process. They are:

• SDLC: traditional process of developing software or web applications by including research to identify and define the application requirements, information analysis, architectural design and specifications blueprint, team involvement, programming, testing and bug fixing, system testing, implementation and maintenance.
• Agile Software: iterative development process and development process practices that focus on collaboration of people involved and provide a better procedure to allow revisions and evolution of web application requirements. Agile methodology includes research, analysis, project management, design, programming, implementation, frequent testing, adaptation and maintenance.

6. Web Application Development Process
Web Application Development Process organizes a practical procedure and approach in application development. The following list of procedures and suggested documents provide a good outline for a Web Application Lifecycle and Process:

• Roadmap Document: Defining Web Application, Purpose, Goals and Direction
• Researching and Defining Audience Scope and Security Documents
• Creating Functional Specifications or Feature Summary Document
• Team Collaboration and Project Management Document
• Technology Selection, Technical Specifications, Illustrative Diagram of Web Application Architecture and Structure, Development Methodology, Versions Control, Backups, Upgrades, Expansion and Growth Planning Document, Server Hardware / Software Selection
• Third Party Vendors Analysis and Selection (Merchant Account and Payment Gateway, SSL Certificate, Managed Server / Colocated Server Provider, Fulfillment Centers, Website Visitor Analytics Software, Third Party Checkout Systems, etc.)
• Application Visual Guide, Design Layout, Interface Design, Wire Framing
• Database Structure Design and Web Application Development
• Testing: Quality Assurance, Multiple Browser Compatibility, Security, Performance - Load and Stress Testing, Usability
• Maintenance

7. Web Application Testing 
Testing is an important part of the Web Application Development process. Below are some of the most common testing needed for any web application development process:  

• Quality Assurance and Bug Testing
• Multiple Browser Compatibility
• Application Security
• Performance - Load and Stress Testing
• Usability

8. Analyzing Market demand & trend
The demands for companies to build Web Applications are growing substantially. If planned and built correctly, web applications can:

• Reach and service millions of consumers and businesses
• Generate substantial, multi-layer / multi-category income from consumers, businesses and advertisers
• Easily build business goodwill and assets based on audience reach, popularity, technology and potential growth 

9. Analyzing Reasons & Purpose

• Companies want to streamline their internal departments and functions, operations, sales and project management, etc.
• Companies want to take advantage of a web based application's flexibility and versatility, by moving away from the traditional desktop application platform to the web application platform
• Companies want to gain more clients or better service their current clients by offering convenient services and solutions online
• Companies want to build new web applications to offer innovative services or solutions to online users and businesses

10. Business Impact

• There are opportunities to gain the upper hand and bypass the traditional brick and mortar companies when this type of opportunity was rarely possible or existed before the explosion of the web
• The new web created a global business environment which challenges the way in which traditional companies do business
• Companies need to reinvent and evolve in order to compete in today's trends, online business and global marketplace
• Businesses and consumers have more options and resources to research and easily compare and shop around for the best deals
• Information and resources are immense and available to everyone who seeks it
• Businesses or companies who used to profit from consulting or advice, that can now be easily acquired online are struggling, and will need to take a new business direction if they want to stay solvent.

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10 Best Web Development Courses

Web development refers to the work involved in developing a website for the Internet. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Since the dawn of the web, it has been tradition for designers and developers to share knowledge and keep learning gate open. For this reason, there are a number of resources available to anyone who wants to learn web development from scratch. Over the years, various programs have emerged which allow you to learn the basics of web development, build a portfolio, and start on your career. Here we listed down top 10 Best Web Development Course offer's list so you can start your training right away, read on:

10 Best Web Development Courses 

1. Tuts Plus 
Tuts Plus focuses exclusively on web development, from design to the front-end to the back-end. Their site is filled with free tutorials that focus on just one thing, like how to get started with a specific JavaScript library, or the fundamentals of CSS. If you’re looking for a quick way to just start learning, Tuts Plus tutorials will have you diving in in no time. And there are plenty of WordPress tutorials alongside HTML, CSS and Javascript tutorials. offers a premium option which takes a more course-based approach. You can choose to purchase individual courses, which will teach you a specific skill in web development, or subscribe to a monthly plan which gives you access to all of the courses.

2. Udemy
Udemy is more of a skills-driven website, and is best if you are trying to get started with a specific skill, like HTML5 or CSS fundamentals, rather than a start to finish solution. Udemy features a range of courses on all topics in web development, from the basics of code to building a full website using HTML, CSS, Javascript and WordPress. Each course has a price, and you get unlimited access to the videos for that course, as well as a connection to the underlying Udemy student community.

3. Codeacademy
Codeacademy is course-based online learning site, it is completely free but has fairly small number of courses available. You'll be walk through interactive examples which get you coding right away. Each example will show another facet of a particular programming language, like HTML, CSS or PHP, and through these examples you build up knowledge of the code’s structure and semantics. Samples allow you to type code right in the browser, and your code is evaluated on the fly by the platform, accompanied by explanations and walkthroughs.

4. Lynda 
Lynda offers a range of video courses taught by online instructors for a monthly fee. Lynda simply gives you access to thousands of courses which range from beginner to intermediate to advanced. Lynda is not just focused on web development, and has courses on animation, photography, film, music, and even education. But Lynda’s core strength and most comprehensive course offerings are available in web design and development. To get started, you simply need to find the course you want and take it.

5. CSS TricksCSS Tricks is a repository of knowledge about CSS, HTML and Javascript, Over the years, it has become a complete tool for learning front-end development. You’ll find plenty of quick and practical tips, code snippets, and really basic explanations of complex techniques. CSS Tricks is a great resource to turn to if you find yourself stuck, and are looking for a specific solution. CSS Tricks also has a premium section to it, known as “The Lodge”. For a monthly fee, you can get access to in depth video tutorials.

6. W3Schools
W3Schools is a web developers site, with tutorials and references on web development languages such as HTML, CSS, JavaScript, PHP, SQL, W3.CSS, and Bootstrap, covering most aspects of web programming. W3Schools has focus on simplicity, has practice easy and straight-forward learning.  W3Schools uses simple code explanations with simple illustrations of how to use it. W3Schools' tutorials start from basic level and move all the way up to professional references.

7. Treehouse Treehouse is one of the leading premium online learning resources. The program comes at a monthly cost with two pricing tiers. It works by guiding you along various “tracks” which are meant to teach you a specific skill or programming language from beginner to advanced. Treehouse has tracks that can help with all aspects of building websites and apps, from building the most basic website with no knowledge of HTML or CSS to back-end languages and iOS app development.

8. Khan Academy
Web development section of Khan Academy is still very new, and right now focuses on how to use JavaScript. If you’re looking for a good resource on HTML and CSS, you may want to look elsewhere, but it offers a great, free way to get started with JS. It features a variety of self-guided tutorials, generally with experts providing audio and/or video guidance on the topic while interactive on-screen windows show the code and output the results during narration.

9. Eloquent JavaScript
JavaScript is the most complex front-end languages for those looking to learn web development. And this online book walks you through JavaScript, from basic fundamentals, to full scale server-side application development. In fact, the book serves as a good introduction to programming generally, and starts by teaching you the basics of computer science before contextualizing those principles in JavaScript. The book is free, and each chapter is accompanied by code examples that can be run right from the browser.

10. Mozilla Developer Network
Mozilla, the team behind the popular Firefox web browser, have created an incredible resource for developers of all skills levels and expertise through the Mozilla Developer Network. These resources, articles, and tutorials are perfect for those who absorb information and learn best using the tried-and-true method of reading words and seeing examples right there on the page.

So which one you are going to take don't forget to mention :)

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10 Best Social Media Marketing Services

Social Media Marketing is one of the most powerful tools when it comes to building name recognition and driving consumers to your business. Whether your company has exclusively online or a combination of both, online marketing is essential to your success. One critical component of internet advertising is effectively harnessing social media to your advantage. Social platform has basic tools to help you create an ads and promote your products or services, social media marketing services are specially designed to help you quickly pinpoint your audience, which social media sites they are accessing, critical SEO terms you should be using and the best placement of your marketing materials so you don't waste money through trial and error. That's why here we've rounded up top 10 Best Social Media Marketing Services that have a proven track record of successfully marketing small businesses. Read on:

10 Best Social Media Marketing Services

1. WebiMax 
WebiMax social media marketing service can help you design your business profile on each social media outlet, develop a specific strategy, create content or manage the everyday upkeep of your online presence WebiMax's social media marketing services includes geo-specific targeting. This is local research and outreach to make sure the audience you are building is in the best position to use your services. WebiMax can help you with link building, or backlinking. This connects all of your social media pages with your business website, helping you rank higher in search engine results.

2. Ignite Social Media
Ignite markets your business across all platforms of social media. Distribution and strategy is key for this social media marketing firm, as is targeting certain regions for your brand. This social media branding service focuses on qualified traffic, making sure that you're drawing the best demographic to your brand. Ignite also generates backlinks to your site, which improves your search engine results. While Ignite doesn't create your social media profiles for you, it can help create and manage the promoted content.

3. Customer Magnetism
Customer Magnetism is social media company and marketing agency focused on two key aspects of social media management: original content and optimized reports. Both play a huge part in today's social media outlets. Customer Magnetism has strategies it tailors to your business to help you meet your social media goal, This service also monitors your online reputation and addresses negative comments or feedback quickly so you can maintain a positive image.

4. Pandemic Labs
Pandemic Labs is a social media marketing firm that collaborates with you to determine the best social media practices to raise awareness of your brand and drive traffic to your business. It also provides you with insights and measurements about your campaigns. You receive weekly updates that measure community growth, and the service regularly updates you on your company's progress. To help your team understand your social media campaigns, offers speaking engagements, panel discussions and workshops.

5. SEO Image
SEO Image is an online marketing company with a team devoted to social media marketing. This social media service focuses on driving traffic to your social media profiles and company website through link building and the development and promotion of creative, effective content.. Though it doesn't create your profiles for you, nor is it capable of creating video content, it manages your campaigns and carefully tracks its successes while making adjustments where necessary to drive traffic to your pages and website.

6. Portent 
Portent is dedicated to social media strategy and marketing with experience in branding, reputation monitoring and online content promotion. It is one of the few in our buying guide that offers an analysis of your competition as part of the initial research phase. It will also help you identify your target audience and determine trends in your geographical area to help create an effective campaign, where it focuses on social media marketing for small businesses at cost-effective prices.

7. Mint Social
Mint Social is a comprehensive social media marketing service, uses social media to build your clientele. It employs several SEO professionals. It incorporates a social media campaign into your online marketing plan using content marketing, brand development and reputation management techniques. It can help you maximize any media you have published such as press releases, articles or videos, to your advantage. If you need help creating content, it can help with that, too, even video content production.

8. OrangeSoda 
OrangeSoda social media marketing service offers different kinds of social media marketing services, including some that are unique. They have a team of experts dedicated to creating and managing social media campaigns. When you become a client, you are assigned an account manager who oversees the entire process of auditing your current website and social media profiles to promoting unique and compelling content for your target market.

9. iClimber 
iClimber helps your business build an increased social media presence through content generation, social bookmarking through sites such as Digg and the creation of blogs. They will help you create social media content, including blog posts and press releases. It will also conduct social media contests to drive engagement with your followers, does not produce videos for your social media channels, but it can promote videos you create by optimizing them for SEO on video social media sites like YouTube.

10. Lead to Conversion
Lead to Conversion's process helps you with advertising campaigns. It can develop a social media marketing plan customized to your company's goals. Lead to Conversion will then provide you with weekly analysis. It will also lend a hand in designing promotions, initiatives, and contests to drive traffic to your website and increase brand awareness.

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10 Best Social Media Marketing Strategies

Social media is the crucial part of company's digital marketing strategy, Social media mediums are Social networking websites allow individuals, businesses and organizations to interact with one another and build relationships and communities online where consumers can interact with them directly, Social networking sites act as word of mouth or more precisely, e-word of mouth. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites; the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience.Here we've listed the necessary skill-set and strategies to help out new entrepreneur to giver out Social Media Marketing Strategies to follow, read on:

10 Best Social Media Marketing Strategies 

1. Ensure Social Goals
Goal setting is a staple of all Social media marketing and business strategies; with a range of social capabilities, it can be difficult to determine exactly what your objectives should be:

1. Has website traffic dipped?
2. Is customer loyalty low?
3. Do you need to do a better job of building a positive brand reputation?
4. Do you just need to make people aware that your product exists? 

A smart social media marketing campaign can answer each of these questions. Prove your team’s worth by tackling them head on. To get you started, we pulled together a few common business obstacles and social objectives that can help brands overcome them.

2. Solve Challenges 
There are several critical challenges can come in Social media marketing, here they are:

1. Low Website Traffic:  The world is online. A brand’s website, therefore, is one of its most important marketing tools. Low website traffic can mean fewer customers and lower profits.  To combat this challenge, your social team should focus its goals on creating links directly to the website.
2. Decreasing Customer Retention: It costs 4 to 10 times more to acquire a customer than to retain one. To keep your customers around, use social as a tool to support, communicate, engage. By developing a strong social bond, customers will be more likely to stick with your brand again.
3. Poor Customer Service: People turn to social to engage with businesses. Therefore, it is important for your brand to be ready to help customers on any channel they can contact you through. Arm your social media team with the materials, education, authority to respond to customer questions/issues. 
4. Weak Brand Awareness: Social allows you to reach a broad audience. To create authentic and lasting brand awareness, avoid a slew of promotional messages; instead, focus on creating meaningful content and a strong brand personality through your social channels.

3. Extend Efforts Throughout Your Organization
To create a fully integrated social media marketing campaign, you’ll need to involve and integrate multiple departments, especially if your goals have a direct impact on them.

1. Sales: Social selling is a term that has grown in popularity since the rise of social marketing. By searching for sales opportunities and then engaging in a helpful and authentic manner, social media can be a great way to prime the sales funnel and find new leads.
2. Customer Service: Social is an easy and very public way for customers to air their grievances with your brand. If you aren’t responding, it can hurt your reputation and customer relationship. It has become the most important channels through which companies interact with their current customers. 
3. Human Resources: Social media is a useful tool in showcasing your company culture to the world. Highlight some behind-the-scenes images of what it is like to work for your company so you can improve the perception of your brand among candidates. 
4. Research and Development: Your brand’s social audience represents a group that is highly engaged, invested and interested in your product or service. Asking to customer feedback on social media is very easy way to get instant feedback it can help expose gaps in a product or service.
5. Marketing: The marketing department, specifically advertising and PR, traditionally has a strong role in the social media strategy. Whether you’re debuting a product, ad campaign or initiative, ensure that social has a strong hand in spreading the word.

4. Focus on Networks That Add Value
Instead of trying to be everything to everybody, focus your efforts on networks that hold the key to your target audience and objectives. Each social media marketer should carefully pick and choose which networks they want to take advantage of. Here are some of the most popular networks as well as what they’re best at. Facebook, Twitter, LinkedIn.

5. Create Engaging Content
Engaging content whether a video, tip sheet or simple Tweet should all ladder up into your business objectives.

1. Videos: How-to videos can be a proactive approach to social customer care answer your customers questions before they’re asked. Behind-the-scenes videos give your audience a sense of your company culture and brand personality.  
2. Guides: Position your organization as a thought leader and elevate your brand by developing engaging content that speaks to your customers. Guides should cater to your target audience, ensuring you’re actually adding value.
3. Infographics: Internal or external data can be turned into a beautiful, insightful infographic. infographics can be some of the most socially shared pieces of content, so make them engaging and resourceful. 

6. Identify Business Opportunities and Find out Competitor

• Through Social media With millions of messages being sent across social channels every day, there is no doubt conversation happening around your brand. Social media monitoring, therefore, should be an essential part of your social media marketing strategy. Below are some ways you can monitor social media to identify larger business opportunities for your brand.

• Keep a pulse on the competition. Social media can give you insights into your competitors’ marketing plans and help you identify gaps in your product or service.

7. Create a community for your audience
Followers are important to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Make your communications interactive by:    

1. Asking your audience questions.     
2. Gathering their opinions on certain matters.     
3. Sharing newsworthy information rather than just information about your products or services.    
4. Liking and sharing some of their posts rather than just the other way around.     
5. Asking them to interact directly with your posts through "likes" and "shares".

8. Use brand advocates
Instead of focusing all your efforts on finding new customers, why not leverage your current ones? In addition to your current customers, you could use your own employees. To use your employees as brand advocates, you should:    

1. Create social media guidelines specific to your brand.     
2. Tell your advocates about social media best practices.    
3. Track the correct data to pinpoint areas for improvement.

9. Run cross-channel campaigns
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd.

1. Tell an engaging story.     
2. Link back to a specific landing page that will give your audience more information about your campaign.    
3.  Have a unique and memorable name coupled with relevant hashtags.

10. Track, Measure and Improve Your Marketing Efforts
Create your site with social media marketing in mind. To track and measure you can follow:

1. Social media analytic: Have ready full scale social media analytic, which help you pinpoint exactly which of your messages perform best. You also can use tools like Google Analytic, to see which of your posts are driving traffic, conversions and overall revenue. 
2. Build on Success: Once you have a good understanding of which content is driving the most engagement, site visits and conversions, you can use that knowledge to increase your success. Write content and social media posts that are similar to the ones that have worked in the past. 
3. Share Your Success: The last step is to let the company know about the successes you’re finding especially those who have a stake in the strategy. This allows you to prove the worth of social media and showcase its broader implications across your entire enterprise.

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